According to a report by Consulting Data Insider, international brands still dominated consumption on Tmall during the 6.18 festival which was held from 8 pm on May 31 to 12 pm on June 18.
Specifically, considering gross merchandise volume, international brands occupied eight of the top 10 skin care brands and nine of the top 10 cosmetics brands.
Two Chinese brands stormed into the top 10 list in the skin care category this time. Proya jumped from 15th to 6th, and Winona took the last seat climbing from 12th last year.
They broke the monopoly of international brands on the list with quality products.
Proya was the only Chinese brand with sales of more than 500 million.
More than 100,000 pieces of its Double Anti-Essence were sold.
Winona's leading position in efficacious skin care was secured with sales in excess of 100 million for its single product "Sensitive Moisturizing Advanced Repair Cream", plus facial essence and mask contributed to its growth.
Local brands still took three seats of the Top 5 bestsellers on traditional e-commerce platforms. It seems that the Chinese vibe won't stop shining.
