Concerts give pop fans trip down memory lane
Besides new live performances produced for online viewers exclusively, there is also rescreening of past concerts of pop stars, which is receiving warm feedback from fans.
On April 1, Hong Kong pop legend Leslie Cheung's last concert of his Passion tour in 2000 was remastered by using artificial intelligence and streamed online by Tencent Music Entertainment Group, which attracted about 17 million viewers.
On May 20 and 21, two concerts by pop icon Jay Chou－from Chou's 2012 Ferris Wheel tour and 2019 Strongest on the Surface tour－were rescreened through online platforms under TME, attracting over 70 million viewers in total.
"We hope we have some positive role to play in bridging the artists and their fans, and more importantly, also giving people an outlet to connect when they're feeling increasingly isolated during the pandemic," says Chen Mo, vice-president of the marketing and publicity department of TME. The company has launched TME Live, a project of producing online concerts, two years ago and so far, it has brought about 120 online concerts.
