Answering the call for a clean sweep

But after he laid out his plan and determination, the family was nothing if not supportive.

Wang then opened his cleaning company Qineco and worked on recruiting a team of young men.

He has high standards toward hiring.

Candidates have to be men born in the '90s, not too short nor too fat.

"It's not about sexism or appearance," Wang says, adding that he didn't want his customers to think he just opened a garden-variety cleaning business with stereotyped middle-aged women charging for their service hours.

What he had in mind was striving for professional whole-space hygiene management.

"Young men might be more up to it," Wang says.

He believes it would be easier for them to accept his ideology about cleaning and the physical requirements is for high tasks of cleaning high places and corners that pose tough access.

"After all, it's a labor intensive job."

Wang was worried if he raised the recruitment bar too high, but was assured after a dozen young men actively responded.

His team now have 12 members, with an average age of 26.

"It's great we have so much in common, and we hang out and play video games in spare time as friends," Wang says.

Wang decided to give his friends free services to put his team through its paces.

"Everyone has to go through at least 10 orders before serving real customers," Wang says.

They filmed and edited their cleaning and released their work on the short-video platform Douyin and managed to attract increasing attention.

To date, more than 30 videos have been published, and some got more than 5,000 likes.