A taste of the simple life

It's the same team that produced Breakfast in China, a 100-episode documentary series. Both documentaries have a similar relaxing and jovial tone, and both eschew the vaunted and acclaimed chefs and their rare dishes, instead choosing to portray the culinary lives of ordinary people.

"Our team is good at digging out the fun parts of rural life and presenting it to the audience," Hong adds.

He thinks the space for food documentaries in China is becoming saturated, with a glut of shows covering cuisines like barbecue, hotpot and midnight snacks. As this phenomenon continues, it will be much harder for new concepts to capture the attention of the audience.

"So, we want to find our own specialty. The audience has already noticed there is similar storytelling style for both Breakfast in China and Taste of Home, and we want to continue this style," Hong says.

"Hopefully, we can use an expression that attracts a younger audience to pass on our values. Our goal is to be the top content producers in the food documentary sector in China."