Key to unlock dual circulation potential promoting brands

China Brand Day 2021 is on in Shanghai from Monday to Wednesday, showcasing a large number of domestic brands. The three-day event is expected to boost China's domestic and international circulations, given that brand development is a strategy to inject vitality into the country's economy and bring prosperity.

Since the State Council, China's Cabinet, declared May 10 as "China Brand Day" in 2017, society has reached a consensus on brand development and creating a conducive atmosphere for brand construction.

Domestic brands have increasingly gained recognition among the Chinese people, and the creation of a large number of Chinese brands with improved scientific and technological content has injected vitality into the Chinese economy.

At a time when China is developing the dual circulation development paradigm with domestic circulation as the mainstay and domestic and international circulations reinforcing each other, efforts to promote Chinese brands have acquired added significance. To ensure smooth domestic and international circulation, China must promote technological and industrial innovation on the supply side and upgrade consumption on the demand side. As the "fulcrum" connecting the two ends, brands, driven by scientific and technological innovation, should become the "core driver" of dual circulation.

The key to promoting Chinese brands lies in domestic enterprises and products themselves. To strengthen brand construction, build high-end brands, and advance from "made in China" to "created in China", domestic enterprises need to continuously promote scientific and technological innovation, facilitate the transformation and upgrading of the industrial structure, and improve China's industrial brands to graduate to the middle-and high-end of the global value chain.

Promoting Chinese brands requires domestic enterprises to assume social responsibility, inject social value, and help create a vision for a better life. To promote Chinese brands, domestic enterprises need to build brands that contain Chinese aesthetics and values, as the cultural connotation of a nation is an inexhaustible source of aesthetic creativity for brand construction.

To sharpen the edge of Chinese brands, lead consumption upgrading and share more Chinese brands with the world, domestic enterprises must depend on innovation, quality and responsibility to polish Chinese brands. The establishment of "China Brand Day" is just a starting point.