Off the beaten track

"If you want to travel with your kid, you should have confidence in him or her. Children have great adaptability and they're not as delicate as you think," Ren says.

"They want to have fun every day during a trip. At first, you can take them to places with better infrastructure for children."

Liu Simin, vice-president of tourism at the Beijing-based Chinese Society for Future Studies, says: "Frequent outbound visitors have traveled many places, with a higher consumption power and demand for destinations. It's natural that they would explore less traveled domestic places to meet their needs."

"Rather than common scenic areas, they prefer in-depth travel and are interested in the local lifestyles and local people. For them, tourism has become a kind of lifestyle, and lifestyle has also become an essential part of tourism."