Bridging China and the world with art

How does the company cope with challenges so as to keep its leading role in international cultural exchanges?

Li Jinsheng: The pandemic has not been brought under total control. As a result, many offline events were canceled for the sake of safety or were put online. But online arts and cultural events can never replace offline, face-to-face cultural dialogues.

To cope with the challenges, CAEG will have to be more innovative, adopting a more flexible, mode of work, conceptualizing and organizing exhibitions, shows as well as other events for both online and offline markets.

And to keep its leading role in international cultural exchanges, CAEG has been building new platforms and brands to reach a broader audience and expand its market presence worldwide.

CAEG boasts of a growing number of brands-- original arts and cultural events and stage productions.

Among them are the Happy Chinese New Year global festival, "Meet in Beijing" International Arts Festival, China International Youth Arts Festival, China International Chorus Festival, Asia Arts Festival, the spectacular shows of China Goes Pop!, Shaolin Warriors, Immortal Chi, and the China pavilions at Brazil's Curitiba Biennial and Italy's Venice Biennale.

When it comes to cultural exchanges, what really matters in the end, I think, is the content. CAEG will always pay close attention to the content of its productions. And our goal is to introduce unique Chinese arts and culture to a global audience and to bring diverse arts and cultures from around the world to a domestic audience.