Online English education platform plays bigger role in post-COVID era

Holistic English language learning system for the digital era

In learning the English language starting at a young age, it is important to address and build upon the four foundations of language learning: listening, speaking, reading and writing.

In response to users' expanding needs, 51Talk announced the launch of a comprehensive English learning system for K12 learners.

Through innovations using artificial intelligence technology, students will be able to interact with virtual teachers who will guide students with warm-up activities before hopping in the live classes. The role of AI tutors is to help introvert children better adapt to one-on-one courses.

In addition, the company introduced a wide variety of book resources for kids through an academic cooperation with Highlights Press from the US. Through this initiative, students will be provided highly-quality reading materials after finishing their one-on-one course using the platform.

In China, the market scale of online English teaching targeting children ages 4 to 12 has exceed 26 billion yuan ($40.20 billion) in 2020, according to iMedia Research. As online consumption continued to grow as part of China's national consumption program and the study-from-home is now part of the new normal, these figures are expected to rise in 2021 and in the years to come.

Another report released by the Chinese Academy of Social Sciences in March 2020 about China's online English-tutoring platforms targeting children showed that 51Talk ranks first in the industry with a market share of up to 46 percent, followed by other brands such as VIPKid, DaDa and Qkids.