Host of exhibitors sign up early for 2021 CIIE

Although the China International Import Expo is still underway, Han Li, vice president of Fonterra China, has already booked a 240-square-meter exhibition area for next year's edition.

This is the first time that Han gets to choose the location of the booth. For the past three years, the company had to set up its booth in an area assigned by the expo organizers.

"I have already surveyed the area. It's near the main hallway and big enough for our product display and event space," she said. "The CIIE has indeed boosted our sales. Many of the products exhibited here became bestsellers later."