What top execs say about CIIE

Q1: What will your company bring to the third CIIE?

Q2: What do you expect from the third CIIE?

Q3: What do you think an expo like CIIE will bring to businesses around the world?

Q4: What's your take on the Chinese market?

Q5: What do you gain or get inspired by the Chinese market that can be part of your regional and global plan?

A1 At L'Oréal, we have a long-standing mission, which perfectly aligns with the core value of CIIE. We call it "Beauty for All". We fully embrace diversity to ensure we respond to all beauty needs and aspirations throughout the world. L'Oréal is committed to bringing active participation to the third edition of CIIE.

We plan to unveil five new brands, over 100 new products and new technologies. Joining hands with over 20 L'Oréal brands from across four divisions and through cooperation with "ecosystem" partners, L'Oréal will also create an impressive space of "good consumption" with the theme of "Beauty, Technology, and Responsibility" crafted based on the top five trends of China's beauty consumers.

Following the success of the second edition, we are sure the 2020 CIIE edition will be even better. And we are very honored to be elected as the first rotating Chairman of the Enterprise Alliance Council, as well as the Chairman of the Special Committee for Consumer Goods Industry. With a greater role comes greater responsibility. That is why we aim to work with all like-minded friends, from alliance and committee members, from government institutions, from local innovators, no matter big platforms or startup fellows, and from consumers and the general public.

A3 The holding of CIIE as scheduled, sends a clear signal to the whole world, a signal that China has recovered from the COVID-19 epidemic. It also shows China's determination to play a significant role in fueling global development with openness and a spirit of mutual benefit. CIIE capitalizes on the opportunities created by our increasingly interconnected world. Enhancing China's relationships with the rest of the world not only promotes trade and collaboration. It stimulates the innovation that is essential to improving consumer quality of life and tackling global challenges. In a world today where difference is often emphasized, CIIE offers a valuable platform for all participating countries and corporations to embrace diversity and explore, together how we can create and share a brighter future.

A4 Now more than ever, consumers recognize the importance of these higher-quality products, services and experiences. We want to foster a healthy ecosystem for good consumption, as we believe, consumption is playing a more contributive role in improving people's life, boosting business and economic vitality, and tackling our shared societal and environmental challenges worldwide, and making people's life more and more beautiful.

During its 23 years in China, L'Oréal has witnessed its growth into an epicenter of technology and innovation. And we sincerely invite you to join us in exploring and sharing infinite opportunities in China, with China, and with the world at CIIE.