Amorepacific doubles exhibition area for 3rd CIIE

South Korean cosmetics group Amorepacific has doubled its exhibition area this year to showcase its 10 brands at the upcoming China International Import Expo, marking the third year in row of the company's attendance at the event.

The Seoul-headquartered cosmetic conglomerate entered the Chinese market in 1992 and introduced its Laneige and Sulwhasoo brands, which are popular among Chinese consumers.

This year, the world suffered due to the COVID-19 pandemic, but people's pursuit of a beautiful life didn't change, said Charles Kao, China branch president of Amorepacific. "China, an important market to lead cosmetics trends, still has huge potential."

CIIE provides a platform for technological innovation, cooperation and exchange, and promotes the coordinated development of industrial chains to better serve and satisfy demand for the domestic consumption upgrade, he added.