Chinese consultancy creates brand impact with integrated marketing solutions

Topline Consulting Group, an industry observer and marketing innovator, celebrates the success of two years of its India operations. Topline witnessed a robust client lineup and the strength of its highly skilled team over the past two years.

Among the various marketing solutions offered by the consultancy are multimarket and multistrategy marketing services for brands to quickly take advantage of market opportunities.

An innovator in marketing communications, Topline Consulting Group is powered by a solid, fast-growing team that provides strategic business solutions to clients. The expansion has been facilitated by several new accounts across sectors including e-commerce, smartphones, lifestyle, consumer durables and education technology, further diversifying the agency's portfolio.

The integrated marketing firm has helped prestigious brands with strategic marketing needs, providing an expansive lineup of unique services across four levels of full-scale capabilities: think tank consultancy, brand communications advisory, dedicated vertical solution enabler and customized tech platform.

Yan Han, chairperson for international business at Topline Consulting Group, said: "Technological advancements have been changing the way people consume content and disrupting the traditional methods. This demands a change in roles, where Topline's unique selling point as an enabler steps in. With the advent of the data-driven era of marketing, our strategies are backed by data and not mere intuition. For better productivity, Topline aims to unify sales and marketing and eliminate the middle channels."

Udit Joshi, head of development and operations, said, "Topline lays a lot of emphasis on acquiring talent with the right mindset and capabilities who understand a client's business goals. Marketing is evolving at an accelerated speed and requires talent with multiple skills. Our affiliation with premier academic institutions gives us access to a rich and enhanced talent pool in marketing, communications and design. Our team is our strength and with them our vision and mission to become a global organization strengthens even more."