Livestreams prompt travel dreams

Livestreaming has become one of the most effective ways to establish connections among destinations, online travel agencies and consumers, helping tourism consumption to maximize its potential, experts say.

Beijing-based online travel platform Mafengwo Tourism's livestream viewers have doubled daily since April, the company says. Internet users of means who were born after 1985 account for over 50 percent.

The diverse and in-your-face content drives livestreams' popularity, the report adds.

People from first-tier cities, including Beijing, Shanghai and Guangzhou province, account for a large segment of the audiences.

The post-epidemic travel environment, featuring fewer travelers and lower prices, has proved ideal for those born in the '90s, according to Trip.com.

The number of travelers born in the '70s and early '80s has basically leveled off compared with last year. Most opt for family-friendly hotels.

Tourism was among the industries most affected by the outbreak. And it has since accelerated to compensate for losses.

Chen Gang, CEO of Beijing-based online travel agency Qunar, began shooting his first livestreams to promote domestic tourism hot spots in late April, and brought in just over 16 million yuan in online transactions.

He believes this form of online promotion requires products that are easy to understand, extended in validity and apply to a wide range of circumstances, so customers are more likely to place orders.