Celebrity status comes at young man fast

"I didn't want to make it big in the beginning, just to record some interesting things happened in my daily life," said Li, recalling how he started to produce videos on Douyin in October 2018.

"It never occurred to me that my short videos could make so many people happy, especially during the epidemic," he said. "I hope the videos will help some people out of their suffering and bring laughs and happiness to more families."

Li also cooperated with the local government to promote agricultural products. Vermicelli, duck eggs, rapeseed oil and chilies have been sold by the tens of thousands per month through Li's livestreaming sales effort.

Some consumers in South Korea and the United States also paid attention to his sales success and bought the vermicelli regularly, Li said.

"In the future, I hope more people will notice my hometown, Xiangcheng county, and I hope more will pay a visit."