Active-user numbers have peaked during the first day of the weeklong Spring Festival holiday in recent years, Douguo's CEO Wang Yuxiang says.
But the number didn't drop in the following days this year. Instead, it continued to climb until Feb 23.
"We had around 10 million people using our app on Feb 23. The rise stopped after that, perhaps because many people went back to work. But the number has still remained high," Wang says.
"Most of the new users are under age 25. Over 80 percent of users are women."
Wang says Douguo's target users are young people and families as the former bring new ideas to the platform and the latter are stable users who cook for their children.
The number of active users is not the only thing that has increased for the app. The average time each user spends on it has also risen from 33 minutes to 50 minutes.
