Crabtree & Evelyn launches new holiday campaign

British lifestyle brand Crabtree & Evelyn launched a new round of holiday campaign on Nov 11, exploring what makes this period of the year so special and unique across the world.

Understanding that the world is united by a feeling of celebration during this period but that each place does so in its own special way, Crabtree & Evelyn works with eight artists from different locations to give their artistic interpretation of the festive season in their cities. These handpicked artists have captured the spirit of the holidays in their cities with a bespoke design for eight limited-edition gift boxes.

Inside the gift sets are some of the brand's best-selling favorites from its four product collections: the Evelyn Rose, the Crabtree, the Gardeners and the Cult Collection. The special travel-focused designs and curated product selections in the gift sets, as well as a selection of candles and perfumes, make ideal presents to connect with those you love celebrating with－or those you wish you could be celebrating with－in your city.

This year, Crabtree & Evelyn China has selected two products from the Evelyn Rose Collection and worked with Hua Jia, a famous independent designer, to create the limited Shanghai Christmas gift set. This gift set not only showcases a new interpretation of the city of Shanghai, but also echoes with the concept of the Evelyn Rose collection: "reject the ordinary, embrace the thorns and unleash the unique nature".

The Evelyn Rose Velvet Body Melt is one of the products in the gift box with transformative powers that combine the best of the skincare essence. This one-of-a-kind hydrator is infused with multiple moisturizing ingredients, starting life as an indulgent cream before melting to oil. Since its launch, the product has become the sales champion of the brand, gathering the favor and recommendations from many beauty bloggers and skincare experts.

The other product in the gift set is Evelyn Rose Satin hand cream. It is an ultimate moisturizer for creating soft and supple hands. The product is an improved version of the brand's existing formula, and has increased hydration and soothing properties, creating the perfect balance of moisture and radiance. These two products help to keep the body hydrated for the whole winter and provide an unique sensual experience for consumers.

The package of the gift set is designed by Hua Jia. To appreciate the spirit of her home city, Shanghai, Hua Jia has multifaceted concepts in her design, where she uses her personal characteristics and innovative materials, technologies, textures and colors to depict the skyline of the Bund, a renowned landmark of Shanghai. The combination of the classic and the innovation highlights the vitality of the city and echoes with the concept of the Evelyn Rose Collection perfectly. Through the collision of the new and the old, the unique charm of the Christmas season is interpreted in a different way, and the festive joy is conveyed to every corner of the world.

From Nov 25 to Dec 1, Crabtree & Evelyn conducted its 2019 campaign, "Glowing Paradise", at Taikoo Hui Shanghai, creating an immersive skincare experience for consumers. This event revealed the new Shanghai Christmas limited gift set, encouraging everyone to glow confidently in this festive season.

During the weeklong campaign, Crabtree & Evelyn had a variety of interactive sessions, including offering free ice cream, distributing free product samples through capsule toy machines and creating a product experiential zone. The whole event lasted for an entire week and attracted numerous customers to participate actively, creating a spectacular scene.

At the event, Crabtree & Evelyn also invited visitors to take the time to recall the vibrancy of their home cities during the holiday season, sharing their own unique celebratory stories, while discovering the dynamic celebrations and traditions that happen across the world.