New Zealand playing bigger role at CIIE

New Zealand companies are now playing bigger roles in the Chinese market thanks to CIIE. Fonterra, the world's leading dairy enterprise signed a contract worth over $1.7 billion during last year's CIIE. Doubling the size of its CIIE exhibition area this year, Fonterra will debut high-end milk powder to meet the niche needs of Chinese consumers and introduce more dairy-based Chinese cooking recipes.