Taobao Maker Festival kicks off in Hangzhou
By He Wei in Shanghai |
chinadaily.com.cn |
Updated: 2019-09-12 20:32
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Tung said the festival carries the essence of the Taobao platform, which gives young Chinese people an avenue to freely express themselves and form a community with likeminded friends.
Jia Jinkai, who runs two toy studios-Litor's Works and W36 Toyland-on Taobao, agreed, saying the company's core consumers are women aged 25-40, who have the financial leeway to purchase palm-sized toys priced 500-900 yuan.
He said the designs are designed to address people's psychological need to get comfort and be pampered in an increasingly competitive environment.
