Top Belgian bag brand continues to make inroads into China

A blogger on Sina Weibo, one of the biggest social media platforms in China, who calls herself Saisai-Guan, came to the opening ceremony of the new boutique. She posted nine pictures of her holding and staring at the details of Delvaux handbags on her page, "I can feel that each handbag has a long story to tell."

Zhang Tianai, a Chinese actress who's been selected to be the brand ambassador in China, visited the brand's workshop in Brussels at the beginning of this year. And after closely observing the production process of Delvaux handbags, she said she understood why they are so precious in an interview to a magazine named Shop and Travel In Belgium.

She also said: "I like things with a story and inheritance, and their enduring charm gives me security. Not to mention that Delvaux always surprises me with new design, such as the limited edition in red launched to celebrate Chinese New Year."

There are 44 boutiques of Delvaux around the globe, and eight of them are in different parts of China, a market the brand entered in 2014.

Meanwhile, Loubier says he is interested in opening the brand's second boutique in Nanjing, Jiangsu province. But he adds: "We don't want to be just pursuing a big number of stores. We we are looking for a beautiful, efficient and also sustainable way to expand."