Runway success
As a result, you can easily see the Chinese festive red, the delicate nuances of chrysanthemum flower prints, the delicate embroideries and of course, the cheongsam dress. The flowing maxi dresses and sheer layered silhouettes fit Shanghai summers. But you can still find the sturdy boots and monogrammed C bags for the ultimate Chloe girls.
While Chinese movies and Shanghai may provide artistic inspiration for the designer, China is an important business draw for the house.
"During the Luna New Year week, we observed that the growth of Chinese consumption came mainly from the Chinese mainland as opposed to Chinese traveling abroad," Geoffroy de la Bourdonnaye, chief executive officer of Chloe, told Women's Wear Daily of the business strategy behind the idea to stage "something special in China for the Chinese Chloe girls".
