Deep love for traditional Chinese culture inspires oriental fashion design

"The deepest love for traditional Chinese culture fuels my persistence in the design of Chinese-style clothing over the past years," said Xiong Ying, art director and co-founder of the Heaven Gaia brand.

"I take clothing as a way to showcase Chinese culture and believe fashion must be inseparable from the foundation of culture. The treasures of culture are an inspiration for me to make good designs that never ceases," she added.

The theme of the brand's 2019/2020 A/W collection combines a fearless, heroic spirit and a beautiful, poetic yearning for affection. With passion and persistence, Xiong and her team wanted to convey to the audience their strong respect for life and a responding answer to love.