Meitu: No shutdown of smartphone business

Image-editing app developer Meitu Inc stated, in response to previous reports, that it was not true the company planned to shut down its smartphone business by the middle of this year.

Meitu would cooperate with Xiaomi to launch a new smartphone marking the beginning of a new area. The cooperation with Xiaomi will represent the start of technological enhancement and scale development, said Meitu's spokesman, accepting an interview with Shanghai Securities News on Monday.

On November 19, the company and Chinese smartphone maker Xiaomi reached a global strategic cooperation arrangement that gave exclusive license to Xiaomi to use Meitu smartphone brand, image-related technologies and certain smart hardware products for 30 years.

The first smartphone made and marketed by Xiaomi with image and camera provided by Meitu will be launched by middle of this year, according to Chinese news outlet Jiemian. 

The firm will continue to handle after-sales service of previously sold Meitu brand smartphones.

Meitu released its first smartphone on 2013 and then developed three series including M, V and T, with the smartphone business revenue once accounting for 80 percent of its total revenue.

The image-editing app developer changed its strategy to social platform on 2018. By the end of February, the monthly active users on Meitu platform reached 119.2 million.

According to Meitu's financial report, its revenue from internet business increased 26.3 percent year-on-year to 947.7 million yuan ($141.31 million) in 2018, with gross margin from the business surging 134.8 percent to 429.1 million yuan.

However, the firm's revenue from smart hardware slumped 50.7 percent year-on-year to 184.38 million yuan last year, and the total revenue was 2.79 billion yuan, declining 37.8 percent from a year earlier.