The Chinese-owned Italian luxury brand Giada presents its fall/winter collection of the year in Chongqing, Tan Yingzi reports.
On the evening of March 23, the Liberation Monument Square in downtown Chongqing served as the venue for the debut of Giada's 2019 fall/winter collection in China.
The Italian-born luxury brand is exploring the market in China's inland regions.
The open-air event, hosted by Giuseppe Silvestrin, curator and director of the brand's fashion shows, had some of the same models and the art team who appeared at the recent Milan Fashion Week. The China show held in a pedestrian shopping area hosted about 300 guests and drew thousands of spectators.
The brand's creative director, Gabriele Colangelo, sought inspiration for the collection from the works of painter and dancer Caroline Denervaud, Milanese modernist Agostino Bonalumi and Russian painter Vasilij Kandinsky.
