Angel talk
How do your development plans overseas and in China differ?
In China, we pay more attention to the market and sales. The Chinese market contributes 80% of our sales volume. Overseas, we pay more attention to the branding. We want to enter the best shops and work with the best teams, which can improve the brand's image.
Why the Madame Ching pirate theme? Tell us about the inspiration for your spring/summer 2019 collection.
Madame Ching was a pirate lord of the Pacific Ocean during the Qing Dynasty. In that period, pirates not only had an impact on the development of coastal regions, but they also played a significant role in fighting enemies. This "anotherness" associated with a pirate's strong spirit can be seen in Angel Chen's bold colours, prints and rebellious outlook on fashion.
