As the mercury drops, 43-year-old Chinese brand Bosideng presents a stylish collection to keep you warm and snug.
Chinese down-jacket maker Bosideng made quite a splash with the unveiling of its 2019 spring/summer collection at New York Fashion Week, challenging market-dominant brands including Moncler and Canada Goose. Committed to producing top-quality garments, Bosideng, founded in 1975, has long enjoyed a leading position in the Chinese market, much of that, has struggled to reach a younger audience. Unlike the older generation, who tend to focus more on warmth and durability, fashionability is part of the game for younger shoppers – and Bosideng hasn't always ranked high on that scale.
However, the brand's New York Fashion Week debut could be the turning point to change all that. In cooperation with famed fashion stylist Law Roach, supermodel Alessandra Ambrosio walked the runway for Bosideng as Hollywood actors Anne Hathaway and Jeremy Renner watched from the front row. Featuring references to traditional Chinese architecture and painting, this much-anticipated show presented a blend of high-technology fabrics and ancient eastern cultural elements, with a palette of black, white and grey, adorned with touches of yellow, red and silver. The jackets are also practical, as the fabric is both waterproof and windproof. Winter is coming, but if you're stuck out in the icy winds wearing a piece from this reborn Chinese clothing brand, you'll certainly stay warm – and chic
