Content drives online culture boom

As a major issue of global relevance, further cooperation between civilizations is needed to achieve this, according to Gao.

Pony Ma Huateng, chairman and CEO of Tencent Group, says the company will continue to play a leading role in the industry and shoulder its responsibilities in the area.

Ma says Tencent continues to work on safeguarding the quality of information that it handles and strengthening protections for juveniles, especially with regards to online games.

Kenneth Fok, president of the Asian Electronic Sports Federation, says that the organization is building a national research institute for esports and has encouraged the participation of influential youngsters in the field to be part of the process.

Fok says it's important to let the young people involved have their voices heard and to help them find their way in the profession.

Zhou Yuan, founder and CEO of zhihu.com, a popular question-and-answer service, says the internet is more than just an aggregator of influencer culture, fan culture and utilitarianism. It's a place where participants can help each other in their areas of expertise.

Therefore, Zhou says, technological enterprises and social institutions should pay more attention to online culture and go back to the starting point of using technology to make life better.