Big data: 'Golden Week' sees flourishing tourism, consumption upgrade

Vigorous tourism consumption upgrade

Travel destinations nationwide received 726 million domestic visits during the holiday, up 9.43 percent year-on-year, according to data released by China Tourism Academy.Revenue generated by tourism-related industries reached 599 billion yuan, increasing by 9.04 percent year-on-year.

Star-rated hotels and mid-range hotels accounted for more than 30 percent of Chinese travelers' accommodation options, while non-standard hotels, such as hostels and homestays, accounted for more than 25 percent, according to a report by online travel agent Tongcheng-Elong.

Ctrip said Chinese tourists were more willing to spend money on experiences during the holiday and new tourism products, such as private group, customized tours and local guides were popular.

In addition, the top three most popular kinds of goods bought by Chinese outbound tourists during the holiday were cosmetics, playful and practical commodities, and local specialty foods, according to a report released by LY.com, a Suzhou-based online travel agency.