Six trends in China's luxury industry
By Zhang Jie |
chinadaily.com.cn |
Updated: 2018-09-30 06:40
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2 Key fashion opinion leaders serve as an important means to influence buyers of luxury goods.
Social media accounts for the top 30 online celebrities draw 3.2 percent of luxury buyers, according to the report. However, because key fashion opinion leaders have different styles, the most popular ones aren't necessarily followed by a brand's target customers. Brands should do further analysis to determine which key opinion leaders will wield the most influence among their own customers.
