Traditional media shouldn't follow new avatar

Some passengers occupying other peoples' seats on trains simply refuse to budge even after train attendants and police officers intervene. Netizens have nicknamed such people "seat lords" on social media after videos of their obstinate behavior were uploaded online. The netizens have condemned them for their selfishness, impudence and lawlessness. Guangming Daily comments on Tuesday:

With at least five such "seat lords" drawing netizens' attention within one month, traditional and new media outlets have given the incidents wide coverage.

But the question is: Do these people deserve so much media attention and time?

The media rarely highlights such small topics over an extended period. Are they doing so just to provide the people with a target to vent their anger? Shouldn't the media, traditional and social both, allow the railway officials and police to deal with such unruly passengers?

There are many important issues affecting people's lives at home and abroad that deserve the media's attention. Since the media are the conscience-keepers of society, they are obliged to set a proper agenda to veer public opinion toward important subjects, and promote constructive discussions on issues of public interests.

The traditional media are important public resources. They should not surrender their position and ability to set the agenda for public debate to social media, as by doing so they would ignore the bigger picture of society.

If the traditional media outlets are excessively influenced by the topics trending on social media, they will not be able to work for the well-being of society.