Love me, love my lipstick

And the celebrity also became the first male star to do advertisements for lipsticks.

Given this amazing effect created by a male celebrity with a large female fan base, it's worth following in Kimura's steps.

And since 1996, an increasing number of male stars in other Asian countries have done just that, including Chinese male celebrities.

In 2015, Yang Yang, a Chinese actor renowned for his delicate features, became the first male star to appear in ads for Guerlain lipsticks in Chinese mainland.