Chic stays with Paul Smith

I love the art deco feel that runs through the hotel. From the black-and-white tiled foyer to the mirrored ballroom where I've held fashion shows, everything about it is reminiscent of that stylish period. The history attached to the whole place also comes through in the countless interesting people who have stayed over the years; from film stars such as Cary Grant, Richard Burton and Elizabeth Taylor to politicians like Winston Churchill, who moved in after the war – and so many more.

Even now, every visit feels like a treat. When service elsewhere has become very rehearsed, formulaic and homogenised, Claridge's has so much personality – especially John, who works in the lift. Many of the staff have been here for such a long time that they are as much a part of the hotel's story as its famous guests. But ultimately, Claridge's is part of London's own story in a way that few others can claim to be.

Chic Stays is available for purchase at Assouline boutiques worldwide and through assouline.com