Fair puts spotlight on traditional embroidery

Shenshan Fair, launched by EVE·China Craftsmanship, opened at Parkview Green Mall in Beijing on Aug 1. The unique market with the atmosphere of traditional Chinese handicraft culture will last until Sept 22.

With the main visual elements of blue dye cloth and pleated skirt of the Miao ethnic group at the market, urban consumers can experience the atmosphere of "going to a fair", an activity of selling and buying goods on a certain day, in the remote mountains of China and experience Chinese traditional handicraft by their own, allowing them to go through the thousands of years of traditional culture.

According to the EVE Group, EVE·China Craftsmanship shuttled between the city and the mountains, looking door to door for women engaged in embroidery and establishing family studios for them in the past 15 years. The team visited more than 8,000 women, sorted out over 5,000 Chinese traditional embroidered patterns, and opened the complete online database system to global fashion designers.

Thanks to the team's efforts, more and more women now receive orders that help them financially.

"During the summer vacation, I hope that more urban people can experience the aesthetic power of traditional Chinese culture. People's understanding and recognition are the beginning of a decent life for the craftsmen," said Xia Hua, the founder of EVE·China Craftsmanship.

The Shenshan Fair will be brought to the city in the form of traditional crafts and culture with different themes from Tibet, Inner Mongolia, Sichuan and other regions.