Ding also says that the two companies share the same vision for live music as Zepp Hall Network, a division of Sony Music Entertainment, holds many international tours.
Speaking about its plans, Enrique Shen, the deputy general manager of domestic marketing & artist management development, Sony Music Entertainment, says: "Many great musicians have launched their careers with live shows first. So, our links will help blaze a trail for the Chinese music industry, while creating touring opportunities for Chinese and international artists."
On April 20, 22-year-old Taiwan singer-songwriter Eric Chou made his debut in Beijing.
And his performance was the first live show under the project joined launched by NetEase Cloud Music and Sony Music Entertainment.
The show was held at Tango Club and attracted about 800 fans.
