Exporters to boost brand-building efforts

Chinese exporters will increase efforts in brand building and product structure adjustment to avoid potential future business losses brought about by an ongoing trade dispute between China and the United States.

"Only through more efforts in brand building and innovation can Chinese manufacturers avoid potential business losses that will possibly result from the dispute in the long term," said Oyang Jun, vice general manager of Gree Overseas Sales Co, a subsidiary of home appliance giant Gree Electric Appliances Inc.

The White House threatened to impose tariffs on $100 billion worth of Chinese products early in April, in addition to a $50 billion tariff package previously proposed, which provoked China to slap 25 percent tariffs on imports of soybeans, corn, airplanes and automobiles from the US.

Xu Bing, spokesman of the China Import and Export Fair, said the dispute made the number of US buyers to the fair uncertain.

"It may result in some uncertainties in terms of transactions … But Chinese exporters have already introduced measures to tackle the problem by optimizing product structure and opening more overseas markets," Xu said.

According to Xu, the US is traditionally the second-largest source of foreign buyers at the China Import and Export Fair.

Gree displays a wide variety of products during the China Import and Export Fair, or the Canton Fair, which opened in Guangzhou, Guangdong province, on Saturday.

Gree's latest innovative product AI multi VRF unit GMV6, which just had its world debut at the Beijing Refrigeration Exhibition, is also on display during the fair. The GMV6, which has several functions－such as low energy consumption on standby status, positioning self-reaction and self-diagnosis－is incorporated with its innovative G-WFC technology, which is based on weather forecast and control strategy of compressor refrigerant transfer.

"We are sharing the technological achievement of artificial intelligence technology into the air conditioning field. We believe that technological breakthrough will help us gain more international market share," Oyang said.