Yili aims to meet rising consumer expectations

China's leading dairy producer Yili Group will continue to boost product quality, with changing tastes driving changes in the global market, said its executive president Jan 25 during the World Economic Forum in Davos, Switzerland.

"The global consumer market, especially the Chinese market, is undergoing tremendous change," said Zhang Jianqiu, Yili Group's executive president, speaking at the forum.

China's economy is entering a new growth phrase where quality has become increasingly important for the country's consumers, Zhang noted.

He said that there was a preference for certain imported products, with strong evidence that consumers value high-quality products.

Technologies like mobile payment and big data have also helped reform the Chinese market, he added.

Over the past few years, Yili has responded rapidly to such changes in the market and has given top priority to improving the quality of its products.

It has focused on technological innovation and improvement in services in a bid to improve its products and expand globally.