Optimistic outlook

"Foreigners may feel strange about how common the cashless mobile-payment system is."

But Tang and the magazine's leaders in London realize that China is very different from any other country due to the rapidly developing internet industry.

The market is dominated by the internet and young people－and consequently is fickle and challenging and yet full of possibilities and potential.

That may be why one of the key words for GQ China under Conde Nast International, a brand with over a century of history, in 2017 was "young".

For instance, its annual celebration on Dec 15 saw GQ China's editorial team choose 10 people who have contributed to China's social progress in different areas, such as moive and music, with the theme of "the possibility of being young".

"Being young doesn't simply mean it is about age, but about one's attitude toward life," says Tang.

One of GQ's most popular digital products－the WeChat account GQ Lab－has been created by a group of people under 27 years old.

And Tang, its new publisher, is the youngest publisher of this international magazine family across the world.