Mailman, Sina Weibo join hands to tap sports digital market

Mailman, one of China's leading sports marketing platforms, and Sina Weibo, China's social media giant, on Wednesday announced strategic partnership to deliver the next generation of technology in China's sports digital market.

The partnership consists of three main pillars: content promotion, commercial promotion, and data insights. For Mailman, it presents the perfect opportunity to leverage the resources provided by Weibo Sports and continue to consolidate its position as China's leading sports digital marketing consultancy.

For Weibo Sports, the industry-leading content brought in by Mailman will help them to develop a solid sports fan base in China. This is the first time that Weibo Sports has announced a strategic partnership with a domestic marketing company and, as such, marks a milestone for both parties.

Mailman also revealed its new sports marketing platform Mailman Pro, which will give global organizations, leagues, clubs, athletes, and brands more insights and data about their fans in China and allow them to grow their fan bases further.

"We hope to see Mailman Pro have a huge impact on the sports digital market in China," Andrew Collins, CEO of Mailman said, adding that Mailman Pro has the potential to change the attitudes of global athletes, teams, and leagues towards China.

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