Shenzhen Annil looks toward market expansion with IPO

An initial public offering in the A-share market will help Shenzhen Annil LLC, a garment enterprise specializing in the design and sale of children's clothing, to facilitate its leading position in the domestic market, said a senior company executive.

"We will expand sales channels, boost product competitiveness and facilitate brand promotion, following the IPO issues," said Cao Zhang, chairman of Shenzhen Annil LLC.

The company, based in Shenzhen, China's frontline of reform and opening up, was officially listed on the Shenzhen Stock Exchange on June 1.

"Following China's new family planning policy that allows families to have their second child, we believe that the children's garment industry will see an upward trend in market expansion," said Cao.

After issuing initial public offerings, Annil has become the first of its kind to be listed on China's A-share market.

The company has created Annil, a famous domestic brand of children's garments by adhering to the design philosophy of using green and environmentally-friendly fabrics. So far the company has opened nearly 1,500 flagship stores nationwide.

"We will also boost online sales as a growing number of young parents have been keen on shopping without going to offline stores," said Cao.

The company's online sales accounted for 24.3 percent of its total sales in 2016, with establishment on the country's major online platforms including Taobao, Tmall, JD and Vip.com.