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Co-op With Us China Daily Online Media Kit ――Why Choose
Chinadaily.com.cn? --Big
Brand China Daily website was launched
in December 1995, making it the first major national daily to go online. In
January 2000, the website received the honor of being listed as one of China’s
eight top state news sites. By informing foreign readers of the latest news and
backgrounds about China, and Chinese readers of the world, the website serves a
mission of connecting China, connecting
World. Consisting of news, information,
education and internet-based wireless services, the website is currently
expanding into a varied sphere of business. In addition to China Daily group
newspapers’ e-editions, the site, under its domain, has such sub-sites as
English News, BizChina, Living in China, Forum, Worldreport, Worldnow, English
Study, SMS/MMS, Newsphoto and Newscartoon. Working 24 hours a day, the website
releases over 1,600 pieces of news per
day. Published in both
Chinese and English, and subject to 5.2 million pageviews a day, with more than
60 percent from overseas, the website serves as an online bridge between China
and the rest of the world. With the mission of connecting China, connecting
world, China Daily website will try its best to become a major global
authoritative news website about both China and the
world.
--Special Readership
Chinadaily.com.cn’s high-profile readers are decision
makers from foreign and Chinese governmental organizations, big companies, and
scientific and technological research institutions. Daily Pageview: 5.2million Nationality Distribution: Foreigners 63%; Chinese 37% Dwelling Distribution: China 44%; North America 41%; Europe 8%; Oceania 2%; Hong Kong, Macao & Taiwan 2%; Other 3% Age Distribution: <25 22%; 25－34 29%; 35－44 18%; 45－54 19%; >54 12% Career Distribution: Businessman 20%; Teacher 11%; Official 8%;IT 14%; Student 15%; Media 3%; Other 29% Education Situation: Bachelor 32%; Master 61%; Other 7% Position Distribution: Clerk 38.3%; Decision-maker 23.4%; Manager 22%; Retiree 10.1%; Student 6.2% Monthly Income(US$): >7000 18% 3000-6999 26% 1000-2999 21% 500-999 10% <499 25% Company Scale(staff
number): >1000 30.4%; 500－999 6.2%; 100-499 16.8%; <99
46.6%
--Milestones -May 1994: The China Daily launches its electronic
edition. -December 1995: The China Daily
unveils its web edition, becoming the country's first national newspaper to go
online. -September 1996: Chinadaily.com.cn establishes a
mirror site in the US. -1997: America Online names Chinadaily.com.cn one of
the top global news websites. -1999: Chinadaily.com.cn is
admitted into the China's Top 10 news portal list, the only English-language
website to do so. -2000: The Chinese government designates
Chinadaily.com.cn as one of the country's five key media websites. -2000
Chinadaily.com.cn joins ‘Asian News Network,’ an
alliance of national daily newspapers in Asia. -August
2000
Chinadaily.com.cn launches a bilingual language
webpage, Language Tips. -January 2001: Chinadaily.com.cn opens its
photographic webpage, newsphoto.com.cn. -March 2001: Chinadaily.com.cn unveils its
Chinese-language webpage, worldreport.com.cn. -June 2001: Chinadaily.com.cn tackles city
living with the English-language Metrolife. -July 2001:
Chinadaily.com.cn launches its newscartoon.com.cn webpage. -November 2001: Chinadaily.com.cn opens its
Business Daily Update webpage, BizChina. -May 2002:
Chinadaily.com.cn launches its www.chinagateway.com.cn webpage. -May 2002:
Chinadaily.com.cn unveils its short message service, SMS. -August 2003:
Chinadaily.com.cn launches new edition of worldreport.com.cn. -September 2003: 21st Century
Teens·Kids
Edition starts
publication. -October 2003:
Chinadaily.com.cn unveils the English edition of www.chinaculture.org.
in New York. -September 2004:
Chinadaily.com.cn and Sohu.com launch English.sohu.com. -October 2004:
Chinadaily.com.cn unveils the Chinese edition of www.chinaculture.org. -December 2004:
Chinadaily.com.cn opens its mms.chinadaily.com.cn. in New York. -January 2005: Chinadaily.com.cn and FESCO
launch Career Weekly. -August
2005: Chinadaily.com.cn successfully holds the first ‘Beijing·Tokyo
Forum’. -September 2005: chinaculture.org gets ‘2005
World Summit Award China Nomination’. -December 2005: The channel ‘News Center’
achieves ‘2005 China Website Brand Channel’.
――Classic Cases ● Lufthansa German
Airlines
● Alibaba
● Asia Travel
● Buick Auto
● Manchester Business
School
● Deer Jet
● ConocoPhillips
――Advertising Rates
●
Chinadaily.com.cn Structure
One homepage and eleven channels: News，Business，Living in China，Forum，Worldrep，English
Study，Kit Century，SMS/MMS，Newsphoto，Newscartoon
Columns under channels：
● Ad Rates
I. PIP
（Unit: US$ per week）
Example：
II. Banner
（Unit: US$ per week）
Example：
III. Button
（Unit: US$ per week）
Example：
IV.Sky
Scraper
（Unit:
US$ per week）
Example：
V. Text
Link
（Unit:
US$ per week）
Contact Us Rose Du Marketing &
Sales Department Chinadaily.com.cn Tel:
（8610）64941107-555 |
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