Online world of opportunity

Internet gives companies a web of possibilities, report Shen Jingting in New Delhi and Chen Limin in Beijing.

Overseas expansion and global-player status may no longer be a pipedream for China's Internet companies as several have already taken steps abroad and a small number have tasted a modicum of initial success.

On a sunny day in New Delhi, Duan Wei, a manager at the Chinese mobile browser manufacturer UC Mobile, rose early in preparation for an important conference at one of the city's most luxurious hotels.

The meeting had been arranged to announce encouraging news: The Beijing-based company was planning to take its most audacious step overseas by setting up an Indian subsidiary in New Delhi.

UC Mobile will invest at least $5 million in India this year, according to CEO Yu Yongfu. The company aims to become the number one player in India's mobile Internet browser market by 2015, with a user base of 100 million. It currently holds market share of 20 percent in India, second only to Norway's Opera Software.

The announcement was a reward for Duan and his teammates, who had been working in India for nearly two years. Born in the central province of Hunan in 1984, Duan has had a bittersweet experience in India. He found the country's working environment harsh because of poor infrastructure and constantly battled feelings of loneliness.

On nights when he was unable to sleep, Duan sought solace in xiangsheng, which translates as cross talk, a popular type of comedic dialogue. He said he listened to the audio downloads so often that he almost became a master of the art form. However, his enthusiasm for his job remains undimmed. "Although life is tough, I am determined to stay, because the time (for UC Mobile's expansion) is ripe. This is the chance of a lifetime."

Duan and his team achieved unexpected success over a very short period. They introduced the UC browser to India in 2010 and by the end of last year the number of registered users had risen to 20 million. More than 500 local companies have forged partnerships with UC Mobile, including the media giant Network 18 and the instant messaging provider RockeTalk.

"I would say that the progress UC Mobile has achieved in India is amazing," said Yu, who was initially encouraged by a number of striking similarities between user behavior in India and China in terms of handset operating systems, applications and networks.

Those similarities prompted Yu to dip a toe into the water. That early foray gradually became a serious business and he decided to set up a subsidiary in the country. "I firmly believe that it's time for Chinese Internet companies to expand overseas. UC Mobile has demonstrated that Chinese enterprises have the ability to achieve global success, similar to that of giants such as Facebook and Google," he said.